In a nutshell: Writing is a skill, which enables us to communicate some very powerful images to the reader. Writing conveys not just thoughts and feelings but also sends a very clear picture of the sender.

From a business point of view this is extremely important. The images clients receive from reading letters, press releases, proposals and e-mails reflect strongly on the company. In the readers mind these images are the company so we need to ensure that this is the image we want to project.

This seminar will help delegates strengthen their understanding of the principles of writing in a way that encourages the reader to persevere. Matching the writing to the needs and knowledge of the reader is key, as well as projecting the right image of your organisation.

The programme exercises and practical activities will help ensure delegates have pride in their written communications; add value to your organisation and enhance their own lifetime skills development.

You will learn:

* To express not just to impress
* Diagnose their style of writing
* Barriers to effective communications
* How to assess the readers needs
* The importance of style and tone
* Correct grammar and punctuation usage
* The structure of effective communications.

Delivering Confidence in Modern Business Writing