Ask yourself – if I had only sixty seconds on the stage, what would I absolutely have to say to get my message across
- Jeff Dewar
A Winning Presentation is a Compelling Presentation, short, memorable and relevant
The second key element of a winning presentation is for the presentation content to be based on the correct strategy for the situation, audio-visually engaging and communicating your key messages in a memorable way – a compelling Presentation that delivers propositions that resonate with your audience.
A compelling Presentation reflects a well thought through strategy which takes your audience from an engaging start to a compelling close and enables both you and your audience to achieve your respective objectives.
The beginning of your Presentation must have your ends in mind. Why are you making the Presentation? What are your Presentation goals? Do you want to tell your audience something, or sell them something? What do you want your audience to think and do? Does your audience want to learn or buy?
The answers to these questions, and those that follow, depends on the situation. Is your Presentation to be a corporate credentials presentation, a sales presentation, a results review presentation, an RFP with a pitch, a technology solution evaluation, or what? Are you in a competitive situation, and if you are, are you the incumbent or the newcomer?
It often surprises people when they discover there are a variety of different strategies that can be used to best fit different presentational situations encountered day to day. There is no single blinding panacea. It’s about getting a whole range of things just right including the overall strategy.
Winning Presentations will reveal and guide you through the alternative strategies available and ensure that your presentations always hit the target.
The next step is to determine how to construct and deliver your Presentation.
How much information do I put in? Too much, too little, what constitutes enough? Is it best to use Powerpoint or other digital slide-ware, or with old-style pen and paper? Is it best to provide your audience with a handout, before or after the Presentation? For consistency, should the printed presentation slides be used as the handout, or prepared with quite different content? How many people will be in the presentation team and who will deliver the Presentation to your audience? What works and what does not from the audiences’ point of view?
Winning Presentations’ research reveals all the answers, which we will share with you.
The best Presentation is shorter rather than longer, containing your resounding Propositions and relevant information in support. Interesting but not relevant information should be excluded. Your most important messages should be presented early and in the right sequence to emphasize your core propositions. The attention of your audience can be maintained throughout by appropriately building credibility, demanding attention, initiating interaction, re-presenting preconceived ideas and showing empathy amongst other techniques.
Image Credit: http://www.flickr.com/photos/aidanmorgan/5572998173